Businesses worldwide acknowledge the vitality of implementing SEO strategies to secure top ranking in the Search Engine Results Page (SERP). While companies have started relying on different SEO strategies to streamline organic traffic, they often forget to pay enough attention to measuring and analyzing their SEO performance.
Understanding your website ranking in the SERPs, analyzing the traffic on your business website from search engines, and looking at website conversions are a few key metrics. Right ERP Software excels in managing business operations, dedicated SEO tools are better suited to track and optimize your website’s search engine performance. Prospective businesses need to measure how their SEO strategies are performing in the market and understand whether they are paying off well. Luckily, they can use efficient tools like Google Analytics to measure the performance of their SEO strategies.
In this article, we have compiled eight efficient ways of tracking and analyzing your SEO performance using Google Analytics. So, check it out:
1. Monitoring your organic traffic
One of the easiest methods to measure your SEO performance using Google Analytics is by monitoring the organic traffic on your business website. Of course, when you look at the number of viewers your website is receiving daily, you can get an idea of how well your SEO strategies are performing! By integrating SEO best practices with your ERP system, you can effectively track the performance of your “ERP for Food Industry” marketing efforts and optimize your online visibility.
You can view all the varying sources that your users are using to reach your website by going to the “Acquisition” section in Google Analytics. Thereafter, you can compare the traffic on your website from the previous months to see whether you have gained or lost traffic on your site.
2. Tracking your keyword rankings in Google Analytics
Whenever we think about SEO strategies, keywords are undoubtedly the first thing that comes to our minds. Many businesses make the mistake of thinking that one needs to make a payment for an SEO tool to track their keyword rankings. But Google analytics can help you with it!
You can connect your Google Search Console with Google Analytics to track your keyword rankings. It erodes the problem of the unavailability of keywords in Google analytics reports. Now, one can easily preview and understand how well your search terms are performing.
3. Understanding the unbiased rankings of Google Analytics
Google relies on various aspects to determine the rankings on the search engine. It looks at the browsing history of the user, their geographical location, and their type of device. Hence, checking your website ranking manually can be tricky!
By using the acquisition section of Google Analytics, you can find out all the data regarding the number of searches, clicks, and average ranking of your site. When you start regulating and analyzing this data, you can understand how different updates on your website can impact your SEO performance.
4. Analyzing traffic from referral sources
Backlinks are one of the most integral factors when it comes to SEO strategies. When websites gain high-quality backlinks from reputed high-traffic websites or publish a guest post, they can seamlessly improve their SEO performance!
You can check the number of viewers you gain through such backlinks by checking your referral traffic sources report. You can head to the acquisition section in Google Analytics and then visit “Referrals” under “Channels” to view it. Staying informed on “Trends of Digital Marketing” is crucial, consistently tracking SEO performance ensures your website adapts and thrives in the ever-evolving landscape. The report will help you understand the referrals who are sending the most traffic to your site, alongside helping you look for suitable opportunities to expand your brand!
5. Measuring your page engagement
Measuring your bounce rate is one of the most underrated ways to record your SEO performance. It offers you the percentage of visitors who are going away from your website after looking at only one page and are not interacting much.
Though Google does not consider bounce rates in its SERP rankings, it, however, looks at the amount of user engagement your page creates. Looking at the bounce rate of your website can help you understand the pitfalls of your site. Thereafter, you can improve it and offer viewers a better experience.
6. Looking at dwell time and time on page
Looking at the average time your users are spending on your website can help you understand how they perceive your site. Google Analytics offers you the opportunity to utilize Google Tag Manager to track down the average time viewers spend on your website.
It offers you extensive knowledge about the kind of users who are spending maximum time on your site. Based on this data, you can work on curating immersive and relevant content for your target audience to increase their engagement!
7. Analyzing website speed
Users do not like websites that take a long time to load. Hence, slow pages can easily bring down your overall SEO performance. Many businesses, while analyzing their website speed forget to look at each page and focus only on the overall speed of the website.
By visiting the “Page Timings” section in your Google Analytics account, you can find all this information. Once you reach this section, you will find out where you can go to compress your images, leverage your browser cache and even minify JavaScript and CSS!
8. Understanding mobile optimization
Nowadays, the majority of your users will use their mobile phones to surf the web. Hence, mobile optimization has grown to occupy center stage when it comes to SEO strategies, making it essential for you to investigate it.
So, you can seek help from Google Analytics to measure the mobile-friendliness of your website. You can visit the “Acquisition” section and then go to “Devices” under “Search Console.” Here you will find the report showing how well your website is performing for users with different devices.
Now, these are some of the many ways you can track the SEO performance of your website by using Google Analytics. Suppose you are a brand like Breakout escape room, a birthday party service provider. You can check clicks, impressions, ranking, or even CTR for any keywords like “birthday party” or any related keywords. So, it is your turn to go ahead and try it out on your brand website!
